Last updated: 26 October 2026
This policy explains how NOVIDO collects and uses your personal information when you visit novido.co.uk or buy from us, and the rights you have.
Who we are
The data controller is SDTechnologist Ltd (trading as NOVIDO), company number 16262751, 128 City Road, London, EC1V 2NX, United Kingdom. We are registered with the Information Commissioner’s Office (ICO), registration number ZC021875. For any privacy question email [email protected].
Information we collect
- Order information: your name, delivery and billing address, email, phone number and the items you buy.
- Account information: if you create an account, your login details and saved addresses.
- Payment information: processed securely by our payment provider. We do not see or store your full card details.
- Communications: messages you send us and, if you subscribe, your newsletter preferences.
- Technical information: your IP address, browser and device, and how you use the site, collected through cookies as described in our Cookie policy.
How and why we use it
- To process and deliver your order and handle returns (performance of a contract).
- To provide customer service and answer your enquiries (contract and legitimate interests).
- To send marketing emails, only if you have opted in (consent). You can unsubscribe at any time.
- To keep the site secure and prevent fraud (legitimate interests).
- To keep accounting and tax records (legal obligation).
Who we share it with
We share information only with service providers who help us run the business, such as our website host, payment providers, delivery companies and email service, and only as needed for them to provide their service. We never sell your personal information. We may disclose information where the law requires it.
International transfers
Some of our providers may process data outside the UK. Where they do, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the ICO’s International Data Transfer Agreement.
How long we keep it
We keep order records for six years to meet accounting and tax rules. Account information is kept while your account is open. Marketing preferences are kept until you unsubscribe. Enquiries are kept for up to two years.
Your rights
Under UK data protection law you have the right to access your information, to have it corrected or erased, to restrict or object to its use, to data portability, and to withdraw consent at any time. To exercise any right, email [email protected]. We will respond within one month.
Complaints
If you are unhappy with how we handle your information, please contact us first. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Changes to this policy
We may update this policy. The latest version will always be on this page.